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Special reports

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Download special reports from The Chartered Institute of Marketing, The Marketer and our partners, on topics such as B2B and SME marketing, digital marketing – from social media to SEO, e-mail to mobile – sponsorship, social marketing and professional development.


  • What's new in marketing law CIMSince the Institute last published a paper on law, several new laws and regulations directly affecting marketers have appeared. However, there's a concerning lack of knowledge of these laws amongst practising marketing professionals
  • Marketing and sales fusion CIMMarketing as a discipline has its roots in sales. Over time, due to the ambitions of the new science of marketing, the two became separate and in many cases, estranged. This White Paper explains why, in our centenary year, we believe it's time for The Chartered Institute of Marketing to say mea culpa and to try and make amends
  • It's not a phone: A mobile marketing future CIMMobile is changing the way we use the internet. In ten years' time, there will be no perceived difference between mobile and web; the phone will be the technology we use almost all of the time
  • Searching for success The MarketerWith the media full of economic doom and gloom, marketers need to squeeze the most out of everything they do
  • Working the web The MarketerThe digital age isn't coming. It's already here. Every day, it seems, we're all trying to cope with an avalanche of new digital marketing ideas
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