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B2B International: Loyalty - how to win devotion from your customers

B2B International

Everybody is talking about loyalty nowadays. It is not that customer satisfaction has fallen by the wayside; rather it is that businesses recognise that a satisfied customer isn't necessarily a loyal one.

 

In Loyalty – How To Win Devotion From Your Customers, Paul Hague, director B2B International, examines the factors that engender loyalty, and how loyalty can be measured and controlled for maximum advantage.

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