Infectious media: European RTB Insight Report Autumn 2011

Real time bidding (RTB) is changing the face of online display advertising. Today, there are over 30bn ad impressions available through RTB in the UK each month, and around 100bn across Europe. Google has predicted that half of all online advertising spend will go through RTB within 5 years, and Sky sees 50 per cent of its online media budget being spent in this way within the next two to three years. All this goes to show that RTB is here already and set to become one of the fastest adopted and significant ad technologies of our time.