Webinar: CRM back to basics

Customer relationship management (CRM) is not just a marketing tool, it’s a business strategy that promises customer insight, increased customer access, more effective customer interactions and better integration between channels and back office functions. So how do you integrate an effective CRM strategy into your organisation?

This webinar offers expert guidance and best practice examples from Sage based on the company’s experience in supporting leading multinational organisations in implementing a CRM strategy that delivers revenues and customer satisfaction.

>> Read our panellist Q&A

Speakers

Download the webinar presentation slides

•  David Beard
•  Roger Foster
•  Mike Bird
•  Simon Butt