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What's new in marketing law Since the Institute last published a paper on law, several new laws and regulations directly affecting marketers have appeared. However, there's a...
Infectious media: European RTB Insight Report Autumn 2011 Real-Time Bidding (RTB) is changing the face of online display advertising. Today, there are over 30 billion ad impressions available through RTB in...
Marketing and sales fusion Marketing as a discipline has its roots in sales. Over time, due to the ambitions of the new science of marketing, the two became separate and in...
Emap: The continuing importance and relevance of exhibition sponsorship Live events allow brands the opportunity to create a deeper level of engagement with customers
The Experian Guide to Marketing Agility Download your free Experian White Paper. The Experian Guide to Marketing Agility has details of five practical steps for adapting marketing in...
What hasn't happened yet: the shape of digital to come There is an assumption that the internet opens up a world of possibilities to the customer, but in reality people tend to stick to the same five or...
Access all areas? In difficult times small and medium-sized enterprises (SMEs) want to know there is genuine help on offer
The benefits and impacts of social marketing Social marketing has historically been about using commercial marketing practices, as well as techniques from other areas such as social sciences, to...
Marketing and the Olympics The London Olympic Games and Paralympic Games Act 2006 is a restrictive piece of legislation that will prevent many companies from benefiting from...

What's new in marketing law Since the Institute last published a paper on law, several new laws and regulations directly affecting marketers have appeared. However, there's a...
Marketing and sales fusion Marketing as a discipline has its roots in sales. Over time, due to the ambitions of the new science of marketing, the two became separate and in...
It's not a phone: A mobile marketing future Mobile is changing the way we use the internet. In ten years' time, there will be no perceived difference between mobile and web; the phone will be...
Searching for success With the media full of economic doom and gloom, marketers need to squeeze the most out of everything they do
Working the web The digital age isn't coming. It's already here. Every day, it seems, we're all trying to cope with an avalanche of new digital marketing ideas

The Virtual Presenter's Handbook Research shows that the top fears for webinar presenters are: "How can I deliver a powerful presentation to an audience I can't see?" and "How do I...
Master the five forces of content marketing in webinar programmes One-shot webinars leave opportunities on the table. One-size-fits-all webinars fit no one in particular
Guide to Professional Development 2010 Your guide to marketing courses around the UK. Featuring a full list of CIM accredited study centres, student testimonials and course information
B2B International: Loyalty - how to win devotion from your customers Everybody is talking about loyalty nowadays. It is not that customer satisfaction has fallen by the wayside; rather it is that businesses recognise...
Alterian: How to become a trusted, respected and engaging e-mail marketer It takes time to build a reputation, but only seconds to ruin it
Your guide to career development 2009 As we start the new year many marketers will be wondering if their career is recession proof
Study centre guide 2009 If you are considering studying for a marketing qualification, this guide will help you form a better idea of what you are looking for

CIM Spring 2010 Marketing Trends Survey The latest wave of the Institute's Marketing Trends Survey assesses current and future business confidence in the marketing community, and canvases...
Croner Marketing Rewards survey Find out how your salary and benefits measure up against other marketers surveyed by Croner in association with The Chartered Institue of Marketing

Internal marketing: how businesses can pitch the right messages to staff Your business is undergoing change it could be fundamental, it could be part of a natural evolution but getting your employees onboard is essential
Multi-agency working: Getting the most out of your brand's collaborative projects You're about to work on a collaborative marketing project with several agencies and a client brand challenges are guaranteed
From promotion to ROI using social media You're planning a B2B event but what kind of event? Will it be online or do you want to meet people face to face? How do you find and reach out to...
How to deliver with clean data If you're working with bad data, it's guaranteed that you'll be losing sales, failing to collect revenues, making poor decisions through inaccurate...
Citrix webinar: Digital media for B2B marketing Social networks, mobile, e-mail, the cloud - the cutting edge of digital marketing is not just for B2C
Sage webinar: CRM back to basics Customer relationship management (CRM) is not just a marketing tool, it's a business strategy that promises customer insight, increased customer...
Storm webinar: how to deliver an integrated marketing strategy How to maximise the very best of digital and traditional approaches to marketing

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Study centre guide 2009 If you are considering studying for a marketing qualification, this guide will help you form a better idea of what you are looking for
Your guide to career development 2009 As we start the new year many marketers will be wondering if their career is recession proof
Citrix webinar: Digital media for B2B marketing Social networks, mobile, e-mail, the cloud - the cutting edge of digital marketing is not just for B2C
Sage webinar: CRM back to basics Customer relationship management (CRM) is not just a marketing tool, it's a business strategy that promises customer insight, increased customer...
CIM graduate listings 2009-2010 The Institute's marketers invest years of study and continuing professional development into building their knowledge and skills; the CIM is ...
CIM graduate listings 2008-2009 Congratulations to all those who achieved their chosen qualification in the 2008 and 2009 exams as well as those newly awarded chartered marketer...
Guide to Professional Development 2010 Your guide to marketing courses around the UK. Featuring a full list of CIM accredited study centres, student testimonials and course information
Storm webinar: how to deliver an integrated marketing strategy How to maximise the very best of digital and traditional approaches to marketing

What's new in marketing law Since the Institute last published a paper on law, several new laws and regulations directly affecting marketers have appeared. However, there's a...
Internal marketing: how businesses can pitch the right messages to staff Your business is undergoing change it could be fundamental, it could be part of a natural evolution but getting your employees onboard is essential
Multi-agency working: Getting the most out of your brand's collaborative projects You're about to work on a collaborative marketing project with several agencies and a client brand challenges are guaranteed
Marketing and sales fusion Marketing as a discipline has its roots in sales. Over time, due to the ambitions of the new science of marketing, the two became separate and in...
From promotion to ROI using social media You're planning a B2B event but what kind of event? Will it be online or do you want to meet people face to face? How do you find and reach out to...
CIM Spring 2010 Marketing Trends Survey The latest wave of the Institute's Marketing Trends Survey assesses current and future business confidence in the marketing community, and canvases...
Working the web The digital age isn't coming. It's already here. Every day, it seems, we're all trying to cope with an avalanche of new digital marketing ideas
Searching for success With the media full of economic doom and gloom, marketers need to squeeze the most out of everything they do
Marketing and the Olympics The London Olympic Games and Paralympic Games Act 2006 is a restrictive piece of legislation that will prevent many companies from benefiting from...
Access all areas? In difficult times small and medium-sized enterprises (SMEs) want to know there is genuine help on offer
What hasn't happened yet: the shape of digital to come There is an assumption that the internet opens up a world of possibilities to the customer, but in reality people tend to stick to the same five or...
The Experian Guide to Marketing Agility Download your free Experian White Paper. The Experian Guide to Marketing Agility has details of five practical steps for adapting marketing in...
Emap: The continuing importance and relevance of exhibition sponsorship Live events allow brands the opportunity to create a deeper level of engagement with customers

Searching for success With the media full of economic doom and gloom, marketers need to squeeze the most out of everything they do
Working the web The digital age isn't coming. It's already here. Every day, it seems, we're all trying to cope with an avalanche of new digital marketing ideas
Access all areas? In difficult times small and medium-sized enterprises (SMEs) want to know there is genuine help on offer
Marketing and the Olympics The London Olympic Games and Paralympic Games Act 2006 is a restrictive piece of legislation that will prevent many companies from benefiting from...

Infectious media: European RTB Insight Report Autumn 2011 Real-Time Bidding (RTB) is changing the face of online display advertising. Today, there are over 30 billion ad impressions available through RTB in...
From promotion to ROI using social media You're planning a B2B event but what kind of event? Will it be online or do you want to meet people face to face? How do you find and reach out to...
Citrix webinar: Digital media for B2B marketing Social networks, mobile, e-mail, the cloud - the cutting edge of digital marketing is not just for B2C
It's not a phone: A mobile marketing future Mobile is changing the way we use the internet. In ten years' time, there will be no perceived difference between mobile and web; the phone will be...
Sage webinar: CRM back to basics Customer relationship management (CRM) is not just a marketing tool, it's a business strategy that promises customer insight, increased customer...
Storm webinar: how to deliver an integrated marketing strategy How to maximise the very best of digital and traditional approaches to marketing
Alterian: How to become a trusted, respected and engaging e-mail marketer It takes time to build a reputation, but only seconds to ruin it
Searching for success With the media full of economic doom and gloom, marketers need to squeeze the most out of everything they do
Working the web The digital age isn't coming. It's already here. Every day, it seems, we're all trying to cope with an avalanche of new digital marketing ideas

Blog

Say it loud. I'm a marketer… and I'm proud
Sarah Stratford, strategy director, Archibald Ingall Stretton A few months ago I was at a party in Bristol. Not my usual crowd: teachers, social...

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