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Speed reads

Books for professional marketers under review

Creating Market InsightIts never been more important to get your marketing strategy right than it is at this time of economic upheaval...
TribesSeth Godins latest book looks at tribes and how technology now allows anyone to start a movement and lead a tribe. In a world of orthodoxy...
Understanding Digital MarketingOne of the central tenets of this accessible and eminently practical book is that, while TV and print media are in decline, digital media have transformed...
Marketing to the Social WebWhat is the social web? It is the online place where people with a common interest gather to share thoughts, comments and opinions, says...
A round up of the best of 2008s marketing titlesOf 2008s bumper crop of marketing books, the best titles can be found on the fringes of traditional marketing. Important books on sustainable marketing, social media marketing, the role of women and achieving sustainable growth over decades have emerged this year
Marketing AccountabilityAn extract from Marketing Accountability by Malcolm McDonald and Peter Mouncey
Agents and DealersStephen Brown (no relation to Dan), has produced another rip-roaring tale of sex shops and stabbings, twists and tirades, murder and marketing. Packed with wit...
Internet MarketingNigel Packers superb book takes a strategic look at how the internet can be used to promote a small business...
India's Global PowerhousesHave you heard of Hindalco? Mahindra? Suzlon perhaps? Although relatively unknown in the UK at the moment, Professor Kumar of London Business School argues...
Soul Traders: How honest people lost out to hard sellAs you might guess from the name, Soul Traders is a marketing book that turns its attention to morality. While writers such as Naomi Klein have railed against...
The Social Entrepreneur RevolutionThe news these days tends to be a little depressing. Whether its the state of the world economy, the environment, or global poverty, theres plenty to be despondent about
BuyologyWith the subtitle How everything we believe about why we buy is wrong, you know this is going to be an intriguing and controversial read
Advertising NextThis beautiful book has 400 glossy pages of advertising campaigns that are a feast for the eyes and stimulate the mind...
Understanding your marketAlthough most marketers are aware of their stakeholders, this awareness rarely goes beyond customers or perhaps shareholders. Yet an organisations stakeholders have an enormous impact...
Cadburys Purple ReignChances are that at some point in your life youll have eaten Cadburys chocolate - though some of us will have indulged rather more frequently than others...
Marketing on a BeermatAlthough cynics would say pretty much all marketing is devised on the back of a beermat, this book does successfully explain in laymans terms what...
A History of AdvertisingAs youd expect from Taschen, this is a beautiful book that celebrates the creativity and ingenuity of advertising through the ages...
Brand RiskAs Abrahams acknowledges, marketing is an inherently risky business. Predicting customer demand and competitor response will never be an exact science. However, marketers need not thrash around in the dark...
The Momentum EffectBusiness success is often elusive and, when found, is even harder to maintain. J C Larreche, a professor at Insead Business School...
PowerlinesEver been lost for the right words? Steve Cone, author of this history of slogan writing, argues that todays marketers appear to be struggling to find words that will linger in the mind after a campaign has ended...
Punching InDelivering a consistently world-class service has become fundamental to the success of many organisations. While much has been written about establishing a corporate culture and ensuring that an organisations employees...
Critical MarketingRather than addressing how to become a billionaire in your lunch break or 1001 top marketing tips, Critical Marketing takes a look at...
Why Women Mean BusinessWomen certainly do mean business. In the US, women now make 80 per cent of consumer purchasing decisions, and it is predicted that by 2010 women in the US will control $22 trillion...
The Advanced Dictionary of MarketingEver sat in a meeting with an agency or your marketing director and thought What on earth are they talking about? Ever been that marketing...
Meatball SundaeIve had some pretty rum meals in my time and I suspect that a meatball sundae would be right up there with them. Fortunately, the meatball sundae this book focuses on is only a metaphor for dumping...
Bright MarketingAimed squarely at those with no previous marketing experience, Robert Cravens latest book provides jargonfree guidance on how to improve your marketing and sales performance...
The Selfish CapitalistFollowing on from his hugely successful book Affluenza, Oliver James looks at the origins of the concept in this controversial book...
Branded MaleThe metrosexual male is nothing new. A man who is sensitive, cares deeply about his appearance and loves shopping is every advertisers dream...
The Green Marketing ManifestoOver the past 18 months, the issue of sustainability and leading more eco-friendly lives has remained high on the political, social and business agenda...
Search Me: The Surprising Success of GoogleGoogle has already been voted the worlds best-loved brand. Twice. But such astonishing success has not been built on the back of flashy adverts...

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