[Skip to content]

  • A / A / A : Change text size



Log in
The Marketer logo
The Chartered Institute of Marketing logo
Search our Site
Search help
The Marketer Magazine current issue cover
Subscribe to The MarketerSubscribe
to magazine
Subscribe to the FREE e-newsletter Subscribe
to e-newsletter
View a sample digital edition View a sample
digital edition
Careers and jobs

Check out The Marketer Jobs

Find career advice and the latest marketing jobs using our improved search functions

.
Fastlane

Fastlane covers a different CPD theme every month

  • The 20 minute course in... sales supportYour product is great and your campaign execution was breathtaking – the only thing hindering the ROI your finance director demands is the sales team. So what are you going to do about it?
  • The 20 minute course in... crisis managementIn a recession, managing crisis communications is more important than at any other time and marketers have a clear role in guiding the ship
  • The 20 minute course in... building brands internallyStaff who read brand statements to customers from a list sanctioned by marcomms are never going to set customers on fire, and could even drive them away. So how should staff get across brand values?
  • The 20 minute course in... channel managementChannel management is all about relationship building. The better you communicate with all your channel partners and their sales staff, the better your product will sell
  • The 20 minute course in... pitchingIf you want to avoid sweaty palms and a racing heart prior to a nerve‑racking pitch, thorough preparation from the outset is a must
  • The 20 minute course in... product managementSo you’ve got a great product - now what? You need to get it to your target audience and maintain their interest by working closely with distributors
  • The 20 minute course in... procurementMarketers haven’t had much time for proponents of procurement principles, but the recession might be the ideal time to wave an olive branch and find out how they could help
  • The 20 minute course in... brand leadershipBrands with a clear message and a coherent set of embedded values will attract dedicated followers. When times are tough, can you afford not to lead from the front?
  • The 20 minute course in... making presentationsWhen presenting to the board, if you can’t demonstrate a passionate and positive mindset then no amount of props and PowerPoint will help you
  • The 20 minute course in... multi-agency teamsThese days the marketing mix is pretty broad and a single campaign may require work from several agencies. So how do you work out who does what and manage it without getting in a muddle?
  • The 20 minute course in... annual reportsIf your marketing department’s sole contribution to the annual report is to check that the corporate logo conforms to your brand guidelines, you need to get more involved
  • The 20 minute course in... project managementIf your project plan is still on the back of an envelope and your minutes from the last meeting are illegible, it’s time for a fresh start, whether that involves Excel spreadsheets or just a filing cabinet
  • The 20 minute course in... asserting yourselfThis month’s continuing professional development focus is assertiveness. Kate Hilpern explains how to win friends and influence people, rather than upsetting and alienating them, while getting what you want
  • The 20 minute course in... data protectionDo you know where your data came from? Do your customers know you have it and what you plan to do with it? If the answer is no, you’ve got a problem
  • The 20 minute course in... managing working relationshipsAre you a head-in-the-sand, it’ll-blow-over type, or more likely to speak your mind? Either way, you need to tackle the way you approach client relationships
  • The 20 minute course in... marketing yourselfIf you want to get that new promotion, you can't afford to be too proud to blow your own trumpet
  • The 20 minute course in... writing skillsWhen it comes to the written word, many marketers tend towards overblown exaggeration. So how do you avoid cheesy waffle and generate crisper copy?
  • The 20 minute course in... leadershipAre you a tyrant or a pussy cat? Whatever your leadership style, life can be lonely at the top and there’s always room for improvement
  • The 20 minute course in... time managementThe message light on you phone is blinking, your BlackBerry’s buzzing and another wave of e-mail alerts are flitting across your screen. So how do you work out what to tackle first and avoid meltdown?
  • The 20 minute course in... interim workingIf you’re an experienced marketer who likes to work hard and play hard, interim working might be the perfect flexible and challenging career option for you
  • The 20 minute course in… public speakingThis month, our continuing professional development focus is public speaking. Whether you’re pitching, presenting or accepting a prize, Professor Khalid Aziz, chairman of the Aziz Corporation, can help you avoid disaster
  • The 20 minute course in... teamworkMany of us know our team could do with a bit of a boost yet we cringe at the thought of paintballing trips and bootcamps - but teamwork needn’t descend into David Brent-esque navel gazing
  • The 20 minute course in... coachingIf the daily task of managing people at work is starting to feel like Groundhog Day, it is probably a good time to add coaching to your repertoire of business management skills
  • The 20 minute course in... the lawIf the law isn’t top of the list when you’re putting together your campaign, it should be - or you could end up with egg on your face when your campaign gets pulled
  • The 20 minute course in... financial skillsThis month our continuing professional development focus is financial skills. Richard Young explains how a few simple tricks, not least good communications, can help you to wow the bean-counters
  • The 20 minute course in… negotiating skillsHorse-trading is for cowboys. Skilled negotiators can not only get a better deal with suppliers and clients, they can also improve their long-term relationships inside and outside their business