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Paul Sloane


Paul Sloane

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John Grant


John Grant

  • Costing the earth? Marketers need to come up with more persuasive reasons for consumers wanting to know why they should still buy expensive organic produce
  • Going green for groceries How can marketers mix greenness with an attractive retail proposition when money is tight for consumers?
  • All power to the principled A ban on unethical advertising would mean big gains for organisations that are doing the right thing for society and the environment
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David Taylor


David Taylor

  • Cheap and nice, not cheap and nasty Cheap neednt be synonymous with nasty if you find out what your customer really wants and ensure thats exactly what you give them
  • Brand it like Bond Ensuring long-lasting loyalty and recognition is all about blending up-to-date ideas with those that brought you fame and familiarity in the first place
  • A bird in the hand is worth two in the bush Its easy to lose sight of how much can be gained from looking after the customers you already have when youre always pursuing new ones
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