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Paul Sloane


Paul Sloane

  • When ideas collide Some of the greatest new business thinking has come about by blending seemingly incompatible...
  • Lead with praise Innovative leaders have a restless curiosity - they are forever asking questions and can encourage these qualities in staff by rewarding new ideas and unconventional approaches
  • Borrow with pride If your innovative juices have temporarily dried up, try tapping into someone else's for a while
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John Grant


John Grant

  • Costing the earth? Marketers need to come up with more persuasive reasons for consumers wanting to know why they should still buy expensive organic produce
  • Going green for groceries How can marketers mix greenness with an attractive retail proposition when money is tight for consumers?
  • All power to the principled A ban on unethical advertising would mean big gains for organisations that are doing the right thing for society and the environment
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David Taylor


David Taylor

  • Cheap and nice, not cheap and nasty Cheap needn't be synonymous with nasty if you find out what your customer really wants and ensure that's exactly what you give them
  • Brand it like Bond Ensuring long-lasting loyalty and recognition is all about blending up-to-date ideas with those that brought you fame and familiarity in the first place
  • A bird in the hand is worth two in the bush It's easy to lose sight of how much can be gained from looking after the customers you already have when you're always pursuing new ones
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