E-shot tips

Great article (“5 e-shot timing tips”). I agree with all the points. Relevant e-mails get opened and acted upon.

We’ve also had quite a lot of success with e-mails that target people who have already opened a campaign. So for example, one client is an online store that had a time-limited special offer, which was the subject line of a campaign. We then sent another e-mail with the subject line “Last 24 hours to Buy One, Get One Free” only to people who opened the first e-mail. So we knew they were interested in the offer, but might need a gentle nudge to buy.

They did!