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Inbox: Readers' e-mails

  • MobileChanging the way we use the web

 Write to us with your views at editorial@themarketer.co.uk 

  • Cookies The new ruling is far more restrictive than your article Cookie monster (March/April 2012, p34) suggests
  • Measurability Philip Graves' article on experimentation (The magic word, March/April 2012, p15) was right to highlight the importance of measurability
  • Internal marketing Kate Hilpern's article House of cards (March/April 2012, p30) draws on some interesting techniques used by businesses to maximise the outputs of internal marketing
  • Brand engagement In response to John Stubbings' column Build up your community of brand fans (September/October, p15), I believe that brands, now more than ever, must differentiate themselves and find new ways of engaging with customers
  • E-mail campaigns E-mail marketing gives businesses an easy, cost effective way to stay in touch with current and prospective customers and while you need to keep certain rules in mind, as you mention in your article Opting in to best practice with e-mail data
  • 2012 Considering that a staggering £400,000 was spent creating the London 2012 Olympics logo (Hotspot, November/December 2011, p7) it is surprising that LOCOG is not encouraging more organisations to use the symbol
  • Social media I enjoyed the article Twitter terrorism (September/October)...
  • CIM mobile report Mobile is a game changer
  • HNWIs The lowdown on high net worth individuals...
  • E-shot tips Great article (5 e-shot timing tips in July/August). I agree with all the points...
  • Credit card marketing Thank you for an interesting article relating to the Barclaycard Freedom scheme...
  • CRM webinar I've just enjoyed The Marketer's webinar CRM: back to basics...
  • Higher education marketing I enjoyed "Sector focus" (June, p46). Universities will be tackling a vastly altered landscape from 2012 when tuition fees rise to up to £9,000 a year
  • Brand values "How to communicate your brand's values" (May, p38) focused on brand identity. That's an important subject, but is secondary to delivering the values
  • 2012 Olympics Ambush marketing? Seriously, where do we stand in law if my company responds...
  • Ambush marketing The CIM research paper Ambush marketing and the law highlights the changing relationship between public events and their sponsors
  • Customer complaints I enjoyed the feature "Does your marketing serve?" (March, p28). Before the recent recession, the customer was king. Customer relationship management systems were all the rage, and companies were tripping over themselves to provide the best client experience
  • Co-creation I read the article "21st century alchemy" (April, p28) with great interest, particularly the section that focused on the imperativeness of co-creation within the context of the 21st century digital marketplace
  • SME marketing I enjoyed How to get coverage for your campaign (Masterclass, March, p39)
  • New product development I enjoyed "21st century alchemy" (April, p28). SMEs should make sure first of all that they are providing what the market demands
  • Customer service I wanted to add a comment to the feature "Does your marketing serve" (March, p28). Empowerment is the key word we're searching for
  • Press coverage I enjoyed How to get coverage for your campaign (Masterclass, March, p39)
  • Digital Paul Sloane's column and the customer service feature (March, p13 and p28) provide an interesting contrast on the state of marketing. In a refreshing foray into channels
  • Marketing Excellence Awards I just wanted to say that the Marketing Excellence Awards evening in February was a fantastic event. It felt like a real celebration of the best in marketing and indeed of the Institute
  • Jobseeking As always, I devoured the recent edition of The Marketer with great enthusiasm. Sector focus: SME marketing (March, p49) raises a question
  • Tobacco branding Having read your Q&A with John Noble would say it's all about being responsible
  • Events marketing "How to manage and market events" (Masterclass, February p36) provides very informative debate on the many details highlighted, but Triona Maddick's comments come closest to my views on running a down-to-earth even
  • USPs Much as I admire Paul Sloane's work in general, his February column "What is your Blackpool Tower?" seems nothing more than Rosser Reeves's old concept of the USP repackaged
  • Brand protection Five clicks you'll want to pay for (Digital focus, December/January, p40) is a great story. I would add that the whole area of trademark protection in search advertising is unclear
  • Mobile marketing Five smart phone ideas (Digital focus, November, p42) provides some great tips for mobile marketing. User experience is particularly important for successful mobile engagement
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