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Paul Sloane
Paul Sloane
  • 21 ways to innovateContinuous innovation isn't easy, especially if you rely on the same method for ideas. Rethink the way you innovate by using these tips
  • When ideas collide Some of the greatest new business thinking has come about by blending seemingly incompatible...
  • Lead with praise Innovative leaders have a restless curiosity - they are forever asking questions and can encourage these qualities in staff by rewarding new ideas and unconventional approaches
  • Borrow with pride If your innovative juices have temporarily dried up, try tapping into someone else's for a while
  • Sharing ideas can enhance creativity You don't need to pursue innovation in isolation - collaboration with other companies could...
  • What do you do with an absurd idea? When someone comes up with a crazy idea it seems absurd to listen and find out more. But that's...
  • Find a new way to reach customers It can feel risky to move away from tried and tested distribution channels, but exploring new ways...
  • What is your Blackpool Tower? If you can identify your unique selling point, you're in a position to stamp your place on the map and even make inroads into enemy territory
  • Pain and slack If you want to innovate then think about these two words - pain and slack. By focusing on the...
  • Stop crushing creativity Think you're open to challenging ideas and keen to promote initiative? You will have to prove it to your marketing team
  • Camp innovation Whether you're working on ideas for product innovation or customer services, planning a pitch or a...
  • Try weird combinations Anyone for Marmite shower gel? It might seem zany, but examples from as long ago as the Bronze Age show that often the strangest...
  • Focus on what went right A child might need to learn good all round strengths to succeed in life, but a business only needs to excel in a few things to thrive
  • Use someone else's idea Why do all the thinking yourself, when you can adapt an idea from somewhere else and make it work for your product or service
  • Rip it up and start again If you want to come up with innovative solutions then you need to remember that, unlike other areas of life, in business ...
  • Once upon a time ... Stories have emotional impact that can hold interest and convey meaning, so why not use them in ...
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