Recently, when interviewing a man of great stature in the marketing world, I noticed he referred continually to "marketors", not "marketers". Puzzled, I asked him why.
"It's like professors and lecturers," he said. "A professor is so much more important than a lecturer, and marketor sounds so much more important than marketer."
The silliness of this reasoning aside, I couldn't help wondering why any self-respecting marketer would want to liken themselves to a professor. Professors study and theorise; marketers, whatever their specialism, do. No CEO would brag about his or her ability to theorise, because the important thing is to get the job done. The same goes for marketing. Only those putting theories into practice day after day can have any real understanding of what works.
That's why in this blog, we'll only be referring to marketers, not marketors or, worse still, "marketeers" - defined by Wikipedia as "a contemptuous insult directed towards a professional... of poor experience", or "a luddite practitioner".
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Comments
1. On 02/09/2008 at 10:03am Charles wrote:
Yep. The word is "marketer", not marketor, marketeer or market-anything else.
Who are these loons who don't seem to have access to a dictionary?!
2. On 04/09/2008 at 12:56pm Sean wrote:
I agree Marketors feels wrong, but then again these guys take that name with gusto and they ain't half bad -Worshipful Company of Marketors
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