12 June 2009
The strapline for Thinkbox’s TV advert to promote the very same – advertising on the box – has an unfortunate double-entendre: “Funny how thirty seconds can last a lifetime” is exactly what the audience is thinking by the end of this creepy, noisy clip. And not in a good way.
The advert shows a man lying on a psychiatrist’s couch, blurting loud snippets of jingles and catchlines from well-known TV campaigns. The audience is presumably meant to fall into nostalgic reminiscence, but the jangling cacophony is doomed to send viewers off to put the kettle on.
Created by Red Brick Road, this advert seems to hint more at the notion that TV adverts might drive you crazy than anything else. In fact, it’s everything a TV advert shouldn’t be – ugly, disconcerting and, unlike the adverts referenced, quickly forgotten.
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