BakerTweet

30 April 2009

The novelty value of Twitter doesn’t seem to have worn off quite yet. Companies are still leaping onto the micro-blogging bandwagon.

 
Now behold, BakerTweet: the Albion cafe in north London has started to tweet to its followers every time a batch of fresh buns come out the oven. Everyone who’s following the company on Twitter gets the update. "Steamy, syrupy APPLE TURNOVERs are being freshly plucked from our oven right now", runs one mouthwatering tweet.
 

Created by digital design agency Poke London, BakerTweet has gone a step further than the traditional desktop computer to use a purpose-built bakery-proof box with a dial to select from a list of inventory of items, such as croissants and cupcakes. The busy baker simply scrolls to the item in question and pushes the button to send off the tweet.
 

Time will tell whether this will genuinely boost long-term sales. However, for the sweet-toothed among us, the power of suggestion might be all it takes to make us fall for this delicious form of direct marketing. 
 

Comments

1. On 30/04/2009 at 16:48 Tim wrote:

Didn't I read that 60 per cent of new twitter users sign ups lose interest after the first month?

Tweeting is all good and fun but I reckon it won't last the course...

2. On 05/05/2009 at 10:58 aaroscape wrote:

Tim, it all depends on where they got those figures from. Only 30 per cent of twitter users update their tweets through twitter.com, the rest use third party applications on their phones, browsers etc like TweetDeck or Twitterfox. If the Neilsen report you're referring to took figures straight from the Twitter.com web stats they could be misleading.

This also points to the strength of Twitter, it can push content out to users wherever they are via smartphones and other mobile devices.

Finally, it has been around for over three years now and has consistently grown, so i reckon it's here to stay, at least in the short to mid-term

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