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That's no carrot What was the Department of Health thinking? Choosing to sponsor "The Simpsons" with its Change4Life healthy eating campaign is a decision made by someone who has surely missed the point.
Corruption rebranded Nigeria is launching a PR push to combat the perception that it is full of crooks and e-mail scammers in an effort to encourage tourism...
Is it worth it? When crafting a brand, all marketers know that presentation matters. But how far is too far? Fashion retailer Abercrombie and Fitch...
Atheist bus campaign A campaign urging people to stop worry and enjoy life because theres probably no God has caused quite a stir...
Beware of word of mouth Word of mouth is really powerful - so much so, that most companies know its not worth cutting corners that will give them a bad...
Changing channels My friend has a Humax box, one of those Personal Video Recorders (PVRs) that lets you record and rewind live television programmes so that you only watch what...
Its in the delivery The internet changed marketing utterly, but fulfilment is still the same old boring trade. You can use viral adverts to launch...
Can TV adverts drive you nuts? The strapline for Thinkboxs TV advert to promote the very same - advertising on the box - has an unfortunate double-entendre: Funny how thirty seconds can last a lifetime...
Wimbledon winner Summer wouldnt be summer without Wimbledon. Aside from strawberries and cream, what all of us Brits long for during the tennis season is - of course - a fellow Brit to win the prestigious tournament...
This is not just nostalgia this is M&S nostalgia All this nostalgia marketing is getting a bit cutesy. It started off bang on the money but, with everyone jumping on the bandwagon, the rose-tinted glasses are beginning to look a bit bloodshot...
Nice work if you can afford it The London Olympics is causing controversy again, this time with regard to the pitch for its advertising account. The winning agency reportedly will be required to pay £10m for the privilege of...
BakerTweet The novelty value of Twitter doesnt seem to have worn off quite yet. Companies are still leaping onto the micro-blogging bandwagon
Tempting prospects How do you get single mums back to work? The Department for Work and Pensions set marketers at employment agencies the challenge of enticing lone parents to jobseeker advice sessions as part of its £1mayear Employment Zone scheme. And their solution was pretty creative...
Colin by name, pollocks by nature Sainsburys has rebranded the fish known as pollack (or pollock), as it believes people are too ashamed to ask for it. Instead they will call it, colin, which is the French word for hake...
Good and evil Dont be evil, runs the Google motto - a tough one to live up to. Not being evil has had to make allowances for Chinese censorship of the web in the past, and now extends to following users surfing habits to deliver more relevant adverts - behavioural advertising.
A government campaign thats worked Scrap your campaign. VW and the German government have had a better idea...
Promoting hope Ah, The Apprentice. This seasons promotional trailer has hit the nail on the head when it comes to the business mood of the nation...
The ugly face of advertising A Facebook-led campaign has resulted in the defacement of cosmetic surgery adverts on the London...
Still red hot? You have to hand it to Rainey Kelly Campbell Roalfe/Y&R, the new Virgin Atlantic ad is arresting stuff. From the first beat of the Frankie Goes to Hollywood soundtrack...
Snow tagging Britain has been hit by the worst snow for 18 years. Schools closed and trains stopped running. The country seemed to come to a standstill. But the marketers are still out in force...
Voucher virals Perhaps there s no such thing as a free lunch, but theres certainly such a thing as a generously discounted lunch at the moment. Its voucher mania this January. Restaurant chains are coaxing...
Guerrilla art Ive been wondering a lot lately about items on top of bus shelters. People throw all manner of things up there - keys, shoes, full cans of beer... and more often in North London, guerrilla art. Its amazing...
Credit crunch-ed Are you getting sick of all this recession talk? News editors are obsessed with stories that whip up further financial anxiety
The personal touch In the midst of many gloomy quarterly results announcements, Cath Kidstons profits are up a whopping 60 per cent.
Is anyone worth £80m? The sports world has been buzzing with the news that Manchester United has accepted an incredible £80m bid from Real Madrid for footballer Cristiano Ronaldo...
Sell it for what it is The British Medical Associations (BMA) call for a total ban on alcohol advertising seems born of the hope that if we dont talk about alcohol itll go away.
Welcome The launch of this blog marks a first for The Marketer - this is the first time The Marketer has had a online presence in its own right...
What's in a name? Recently, when interviewing a man of great stature in the marketing world, I noticed he referred continually to "marketors", not "marketers". Puzzled, I asked him why.
Myths and marketing An old friend came to stay with me recently and very quickly outstayed her welcome by telling me a story I'd rather not have heard...