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Philip Kotler

Guest: Philip Kotler and Fernado Trías de Bes

  • Role Pays To innovate most effectively organisations should shift from a stage based process to assigning key roles to individuals... by Philip Kotler and Fernado Trías de Bes

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Douglas McWIlliams

Regular: Douglas McWilliams

  • Cash in nowConsumer confidence has risen thanks to governments printing money, but that will push up commodities prices so we'll all feel the pinch again soon

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Paul Sloane

Regular: Paul Sloane

  • 21 ways to innovate Continuous innovation isn't easy, especially if you rely on the same method for ideas. Rethink the way you innovate by using these tips

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Mark Smith

Legal: Mark Smith

  • Don't get burned by red hot adsMarketers thinking of running a risqué ad campaign might want to think again -unless the publicity associated with an ASA ban is what they really want

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