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Opinion

Marketing industry comment

In opinion

Philip Kotler

Guest: Philip Kotler and Fernado Trías de Bes

  • Role Pays To innovate most effectively organisations should shift from a stage based process to assigning key roles to individuals... by Philip Kotler and Fernado Trías de Bes

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Douglas McWIlliams

Regular: Douglas McWilliams

  • A cloudy year ahead?It's clear that 2012 is going to be a tough year even if the eurozone survives. The question is how tough?

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Paul Sloane

Regular: Paul Sloane

  • 21 ways to innovate Continuous innovation isn't easy, especially if you rely on the same method for ideas. Rethink the way you innovate by using these tips

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Mark Smith

Legal: Mark Smith

  • Up to date?2011 was a trailblazing year for marketing law from green claims to social media ads, hardly a month went by without an update. So did you stay on top of it all?

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The marketer blog

The Marketer blog

  • Mind the gap
    Mark Artus, managing creative director, IHQ, and author of One Hard Question The humble “Mind the Gap” warning, that prevents people from falling off...

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  • Mobile Changing the way we use the web

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