[Skip to content]

  • A / A / A : Change text size



Log in
The Marketer logo
The Chartered Institute of Marketing logo
Search our Site
Search help
The Marketer Magazine current issue cover
Subscribe to The MarketerSubscribe
to magazine
Subscribe to the FREE e-newsletter Subscribe
to e-newsletter
View a sample digital edition View a sample
digital edition
Careers and jobs

Check out The Marketer Jobs

Find career advice and the latest marketing jobs using our improved search functions

.

Legal eagle

The latest information and expert tips on marketing law
from Anna Montes

  • Up to date? 2011 was a trailblazing year for marketing law from green claims to social media ads, hardly a month went by without an update. So did you stay on top of it all?
  • Posting Notes Data management for low cost, high tech e-mail marketing to consumers may be keeping you on your toes but what about direct marketing by post?
  • Right ingredients? Claims about a food's nutritional value will be scrutinised, especially if it's high in fat, salt or sugar and aimed at kids
  • Keeping it above board It's not only offering or receiving a bribe that spells trouble - failing to prevent bribery is also an offence under new legislation coming into play
  • Playing by the rules Marketers need to ensure they're familiar with proposed restrictions on advertising activities during the London 2012 Olympic Games
  • Three steps to clean green heaven Why contaminate your campaign with a non-compliant claim when Defra's guidance can help you keep it pristine?
  • TV product placement is here Still cringing from the painful product plugs in the last Bond film? Get used to it product placement is here to stay
  • Transparent relationships Marketers must ensure that content published on social media reveals any relationships with brands and sponsors
  • A regal marketing plan Anticipation for the royal wedding is building as 29 April approaches - but can marketers make use of public interest in the event by referring to it in their advertising campaigns?
  • Whose prize is it anyway? Prize promotions can be more legally complicated than you'd think read on to avoid looking like a prize plum
  • ASA to regulate online advertising Non-broadcast advertising guidelines are being extended to cover online marketing and will be regulated by the Advertising Standards Authority
  • Spinning out of control? Advertisers will fall foul of the CAP codes if they put a positive spin on the outcome of a survey for the benefit of a marketing claim
  • Cough up for the competition? The free handling of advertising complaints made by competitors is under the microscope at the ASA and could soon be subject to fees
  • Get ready for the new ISO Standard on brand valuation If you thought brand value was hard to pin down, think again, says David Haigh
  • Virals aren't immune to the law Encouraging customers to forward e-mails to a friend may seem innocuous, but it is not without some legal risks
  • Marketing or bribery? Supplier incentive schemes and corporate hospitality could become largely things of the past under new bribery legislation
  • New rules for advertisers The wait is over. The new advertising codes have been released and come into effect in September - be prepared
  • Coming to a TV screen near you Product placement has finally been given the go-ahead for UK advertisers, but marketers will have to comply with plenty of extra ...
  • Last chance to clean up ICO has long sought sharper teeth, and it's getting its way which means advertisers and agencies need to reassess their data activities
  • Image conscious Advertisers must tread carefully when using photos of people even employees in marketing campaign communications
  • Retirement and discrimination Just as the High Court has cleared up the legal situation on default retirement age for employers, the government...
  • Editorial or advertorial? Editorial content can become an advertiser's responsibility when it forms part of an advertising deal
  • Putting your foot in it One man's idiom is another man's insult in today's politically correct world, so how can marketers avoid causing unintentional offence?
  • Dare to compare Trademark references and comparative advertising claims face new rules that may be tough on challenger brands
  • TV sponsors under scrutiny TV sponsorship credits have come under the scrutiny of Ofcom as this marketing channel grows even more popular
  • Boozy blunders As awareness of alcohol abuse continues to grow, can advertisers portray the social use of alcohol without overstepping the mark?
  • The rules on moving the goalposts It's all too easy to spot the problems with a promotion once it's underway, but can you change or cancel a prize promotion once it has started?
  • Health claims are knocked into shape If you market your product on its nutritional or healthy properties you need to be aware of stringent new regulations
  • No room for small print Advertisers must present consumers with adequate information - but how do you cram it all into a text or banner?
  • Think you're better? Prove it There's no rule against superlatives, but if you claim you're cheaper or classier, bigger or better, you need evidence
Page: [1] [2]
[ Next » ]