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Marketing law

The legal update for marketers from expert Anna Williams, plus marketing law features and resources

Anna Montes

 

Legal eagle

Anna Williams's latest legal tips

  • Don't get burned by red hot ads Marketers thinking of running a risqué ad campaign might want to think again -unless the publicity associated with an ASA ban is what they really want
  • Marketers under ambush? New regulations designed to prevent ambush marketing at the 2012 Olympic Games in London are stringent and offences could incur unlimited fines
  • Up to date? 2011 was a trailblazing year for marketing law from green claims to social media ads, hardly a month went by without an update. So did you stay on top of it all?
  • Posting Notes Data management for low cost, high tech e-mail marketing to consumers may be keeping you on your toes but what about direct marketing by post?
  • Right ingredients? Claims about a food's nutritional value will be scrutinised, especially if it's high in fat, salt or sugar and aimed at kids

Read more from Anna Williams >>>

 

 

Marketing law features 

Read more on law and compliance >>>

 

 

Helpline

The Chartered Institute of Marketing offers a Legal Helpline provided by Law Express.


The service covers a wider range of marketing, company and commercial legal topics, as well as offering information on personal legal issues. The Institute’s members have access to both telephone and online legal information.


Law Express’s in-house specialists each have a minimum of five years experience practicing as a solicitor or barrister. Your call will be answered by an experienced call-handler who will request your membership number and determine the nature of your call. A legal expert will then aim to call you back within the hour.


This service is just one of the many benefits available to members at no extra cost. If you need legal information but are not currently a member, please contact Membership Services on +44 (0)1628 427120 or e-mail membershipinfo@cim.co.uk