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Marketing law

The legal update for marketers from expert Anna Williams, plus marketing law features and resources


Anna Montes

 

Legal eagle

Anna Williams's latest legal tips

  • Last chance to clean up ICO has long sought sharper teeth, and it’s getting its way – which means advertisers and agencies need to reassess their data activities
  • Image conscious Advertisers must tread carefully when using photos of people – even employees – in marketing campaign communications
  • Retirement and discrimination Just as the High Court has cleared up the legal situation on default retirement age for employers, the government...
  • Editorial or advertorial? Editorial content can become an advertiser’s responsibility when it forms part of an advertising deal
  • Putting your foot in it One man’s idiom is another man’s insult in today’s politically correct world, so how can marketers avoid causing unintentional offence?
  • The 20 minute course in... data protection Do you know where your data came from? Do your customers know you have it and what you plan to do with it? If the answer is no, you’ve got a problem
  • The 20 minute course in... the law If the law isn’t top of the list when you’re putting together your campaign, it should be - or you could end up with egg on your face when your campaign gets pulled

Helpline

The Chartered Institute of Marketing offers a Legal Helpline provided by Law Express.


The service covers a wider range of marketing, company and commercial legal topics, as well as offering information on personal legal issues. The Institute’s members have access to both telephone and online legal information.


Law Express’s in-house specialists each have a minimum of five years experience practicing as a solicitor or barrister. Your call will be answered by an experienced call-handler who will request your membership number and determine the nature of your call. A legal expert will then aim to call you back within the hour.


This service is just one of the many benefits available to members at no extra cost. If you need legal information but are not currently a member, please contact Membership Services on +44 (0)1628 427120 or e-mail membershipinfo@cim.co.uk