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Marketing law

The legal update for marketers from expert Anna Williams, plus marketing law features and resources

Anna Montes

 

Legal eagle

Anna Williams's latest legal tips

  • Cough up for the competition? The free handling of advertising complaints made by competitors is under the microscope at the ASA and could soon be subject to fees
  • Virals aren't immune to the law Encouraging customers to forward e-mails to a friend may seem innocuous, but it is not without some legal risks
  • Marketing or bribery? Supplier incentive schemes and corporate hospitality could become largely things of the past under new bribery legislation
  • New rules for advertisers The wait is over. The new advertising codes have been released and come into effect in September - be prepared
  • Coming to a TV screen near you Product placement has finally been given the go-ahead for UK advertisers, but marketers will have to comply with plenty of extra ...

Read more from Anna Williams >>>

 

 

Marketing law features 

  • The 20 minute course in... data protection Do you know where your data came from? Do your customers know you have it and what you plan to do with it? If the answer is no, youve got a problem
  • The 20 minute course in... the law If the law isnt top of the list when youre putting together your campaign, it should be - or you could end up with egg on your face when your campaign gets pulled

Read more on law and compliance >>>

 

 

Helpline

The Chartered Institute of Marketing offers a Legal Helpline provided by Law Express.


The service covers a wider range of marketing, company and commercial legal topics, as well as offering information on personal legal issues. The Institute’s members have access to both telephone and online legal information.


Law Express’s in-house specialists each have a minimum of five years experience practicing as a solicitor or barrister. Your call will be answered by an experienced call-handler who will request your membership number and determine the nature of your call. A legal expert will then aim to call you back within the hour.


This service is just one of the many benefits available to members at no extra cost. If you need legal information but are not currently a member, please contact Membership Services on +44 (0)1628 427120 or e-mail membershipinfo@cim.co.uk