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Q&A interviews

Exclusive interviews with marketers and industry commentators

  • Carrie Hindmarsh Carrie Hindmarsh, M&C SaatchiHaving smashed through the glass ceiling to become joint chief executive at M&C Saatchi, Carrie Hindmarsh says gender politics shouldn't distract women hoping to rise in the notoriously masculine advertising agency world. TM quizzed her on the agency's founding principle of 'Brutal simplicity'
  • Robert Nuttall, Rolls-Royce Rolls-Royce's vice-president of strategic marketing Robert Nuttall will speak on innovation at this year's CIM Annual National Conference. He tells TM how the heritage brand is cementing its position in the changing aerospace industry by introducing a shift from a product based to a service led model
  • Joe Beek, Channel 4 As Ofcom opens the door to product placement on UK television, Channel 4 commercial research manager Joe Beek explains why he believes product placement is the way forward
  • James Kent, Google Google's analytics research specialist discusses the internet giant's ambitious plans to become the leading open platform for digital display advertising and his belief that its innovations will help the online industry as a whole to grow
  • Kerry Chilvers, Direct Line Direct Line marketing director Kerry Chilvers is one of the many marketing heads looking out for fresh talent as newly qualified professionals finish their studies this summer. So what are corporate recruiters looking for in entry level recruits?
  • Rod Wilkes, The Chartered Institute of Marketing Institute chief executive and fellow Rod Wilkes reflects on the history of the CIM and on what lies in store for its members over the years to come as it moves into its second century championing marketing in the UK and globally
  • Stephen Haines, Facebook Facebook's UK commercial director tells TM he believes Facebook Deals is part of a natural "social by design" progression brands are making to incorporate social and location-based media into their business models
  • Louise Aplin, Bpi.agri This year's CIM chairman's award winner is a CIM fellow and marketing manager at Bpi.agri
  • John Noble, British Brands Group Director of the British Brands Group, John Noble is a Chartered Marketer whose career has spanned British Airways, Hamptons and Bristol & West. The British Brands Group (BGB) was founded in 1994 to champion brands
  • Josh Bernoff, Forrester Research 'Empowered: unleash your employers, energize your customers, transform your business' is the new book from Forrester Research's Josh Bernoff and Ted Schadler that encourages employee-led marketing and customer services in the digital era
  • Douglas McWilliams, Centre for Economics and Business Research CEO of the Centre for Economics and Business Research, Professor McWilliams discusses the damage done to Brand Britain and the prospect of an enterprise-led recovery under the current government
  • Nigel Piercy, Warwick Business School Professor of marketing and strategic management at Warwick Business School, Piercy has penned numerous marketing tomes, including Market-led strategic change: a guide to transforming the process of going to market
  • Will King, King of Shaves The King of Shaves brand was founded by UK entrepreneur Will King in 1993, when his discovery that his girlfriend's body oil helped eliminate shaving rash inspired a range of products. King reveals why he invests heavily in marketing, but why virals are yesterday's news
  • Ryan Sheals, AES Seal Marketing manager for industrial seals manufacturer AES Seal, Ryan Sheals describes the challenges of international marketing in a traditional B2B environment
  • Doug Richard, School for Startups Business angel of TV show Dragons' Den fame, and founder of the entrepreneurial academy School for Startups, Doug Richard talks to TM about marketing for small businesses
  • CIM award winner Andrew Shaylor Ernst and Young EMEIA marketing director and winner of The Chartered Institute of Marketing Chairman's Award explains what made the professional services company's Opportunities in adversity campaign a success
  • Stephen Brown, professor of marketing research, University of Ulster Stephen Brown is a lecturer at the University of Ulster and author of The Marketing Code trilogy. The latest in his series is The Lost Logo, a marketing mystery-cum-textbook penned in the style of Dan Brown's The Lost Symbol
  • Digby Jones, former CBI director-general and minister for trade and industry Former CBI director-general and minister for trade and industry Lord Jones has lobbied for UK business at home and overseas and has recently undergone a personal rebrand in a bid to boost his profile as a consultant and public speaker
  • Mark Earls, author of ''Herd'' Forget the Anglo Saxon concept of the individual and treat your target market as herd animals that copy one another, says Mark Earls, author of Herd: How to Change Mass Behaviour by Harnessing our True Nature
  • Merlin Stone, WCL Marketing author Merlin Stone is research director at public sector change management agency WCL. He will speak at The Chartered Institute of Marketing Annual National Conference on his customer relationship management (CRM) work with BSkyB
  • Luciana Broggi, Hewlett Packard Personal Systems Vice-president of group marketing for Hewlett Packard Personal Systems Group EMEA, Luciana Broggi believes women are where the spending power is at
  • Seb Bishop, Miva He embarked on his career at the age of 13 and had founded Espotting - the company that pioneered pay-per-click advertising and internet marketing in the UK - by the time he was 26. Now just 34, and president of search marketing company Miva, Seb Bishop discusses the future of search with TM
  • Dan Cobley, Google Google UK, Ireland and Benelux marketing director Dan Cobley says the downturn will see the survival of the fastest to adapt their customer offering
  • Rory Sutherland, Ogilvy Group UK In the wake of his appointment as president of the Institute of Practitioners in Advertising (IPA), Ogilvy Group UK vice-chairman Rory Sutherland talks to TM about the importance of marketing agencies working together and the future of advertising in a recession
  • Sir Paul Judge, CIM The career of The Institute's new president has spanned Cadbury Schweppes, the Conservative Party and financial services. TM asked him about his new presidency and his role as chairman of the Marketing and Sales Standards Setting Board
  • Jane Silk, Mature Marketing Jane Silk, marketing director at Mature Marketing, explains why the older generation feels neglected by today's advertising and how marketers can tap in to this lucrative set of consumers
  • Martin Lindstrom, author of ''Buy-ology'' Branding consultant and author of Buy-ology, Lindstrom based his book about neuromarketing on a study sponsored by GSK, Fremantle, Hakuhodo and five other undisclosed backers, with research carried out by Dr Gemma Calvert and Professor Richard Silberstein
  • Allyson Stewart-Allen, International Marketing Partners Co-author of Working with Americans and founder of the consultancy International Marketing Partners. In the wake of US President Obama's inauguration day, TM asked her what a new figurehead means for brand America
  • Seth Godin, blogger and author of ''Tribes'' Seth Godin, entrepreneur, marketer, blogger and author of Purple Cow, The Dip, Meatball Sundae and now Tribes, spoke to TM about how marketers should see themselves as leaders of change
  • John Smythe, Engage for Change John Smythe is a founding partner of Engage for Change, a consultancy edicated to advising on ways to engage leaders and employees, transforming organisations and raising day-to-day business performance. TM engaged him in a chat about management philosophy
  • Jeff French, National Social Marketing Centre With more than 28 years of experience at the interface between the government, private sector, health sector and NGOs, Jeff French is the current director of the National Social Marketing Centre at the National Consumer Council. TM quizzed him on the importance of social marketing
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