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Profile interviews

In-depth interviews with leading marketing professionals

  • Kay Boycott, Shelter Kay Boycott, ShelterThe spectre of homelessness looms large this year; Kay Boycott will be working to ensure that Shelter's messages of awareness, help and advice hit home
  • Laurence Bresh, Visit Britain You're invited. But will anyone turn up? Visit Britain marketing director Laurence Bresh on why the country needs a rebrand, what keeps him awake at night and why the Olympics are worth it
  • Gail Hanlon, Intel Gail Hanlon of Intel hopes to trounce rivals and silence doubters by seizing a chunk of the mobile market and tapping global youth culture
  • Martin Moll, Honda UK Honda's Martin Moll is determined to steer the Japanese brand ahead of the competition and away from the motor industry's troubles
  • John Brett, Scottish Widows Investment Partnership John Brett of Scottish Widows Investment Partnership has jettisoned the company's old image for a new brand that's geared up to take the company to new heights
  • Liz Hickson, Crown Paints It's funny how much difference a lick of paint can make. Just ask Liz Hickson. She says there's far more to it than applying a splash of colour to a surface. For her, "It's Personal"
  • Mark Chapman, VocaLink Mark Chapman's proactive, focused approach to building brand identity at VocaLink has ensured the payments provider is now rigorously market facing
  • Brendan Dineen, IBM IBM's Brendan Dineen wants B2B marketers to start talking openly about ROI and the importance of using metrics to evaluate business lead generation
  • Matt Thompson, Trader Media Group Trader Media Group marketing director and CIM fellow Matt Thompson is keeping Auto Trader at the front of the fast lane
  • Darrell Minards, Xerox Xerox is no longer just about copiers, says European communications director Darrell Minards
  • Jason Gissing, Ocado With just £4.3m to spend on marketing his B2B brainchild, Jason Gissing believes in delivering a great product under the banner of strong brand values at the right price
  • Richard Chapple, The Hut Group Business partners have warmed to the constantly evolving brew of digital marketing that commercial director Richard Chapple has helped create at The Hut Group
  • Amanda Jobbins, Cisco Cisco vice-president of marketing for Europe Amanda Jobbins says she runs a hotbed of great ideas, attracting new audiences to the tech giant
  • Morwenna Angove, Alton Towers Resort There's no job too big or small for Morwenna Angove, whose handson style at Alton Towers theme park sees her doing anything from cleaning toilets to impersonating Cilla Black to keep her team and guests upbeat
  • Rick Vlemmiks, British Gas For Rick Vlemmiks, a 50 per cent market share was nothing to get puffed up about - this British Gas marketing director was determined to pump more energy into his customer acquisition campaign
  • Cathryn Sleight, Coca-Cola Cathryn Sleight reveals how she added yet more sparkle to one of the world's most valuable, effervescent brands
  • Jeff Dodds, Virgin Media Television Jeff Dodds is helping Virgin Media Television live up to its belief in zigging when the world zags
  • Andy Beattie, Castrol The need for brand pole position in times of recession means Castrol is revving up its marketing investment
  • Kevin Roberts, Saatchi & Saatchi Kevin Roberts, worldwide CEO of Saatchi & Saatchi, shares the secret to unreasonable brand loyalty
  • Cheryl Sloan, Fairtrade Foundation Marketing director Cheryl Sloan explains how she spreads the Fairtrade message to multinationals while staying true to the mark's foundations
  • Anna Rafferty, Penguin Books In changing times for book publishers, Anna Rafferty of Penguin Books explains how she is convincing readers not to turn their backs on paperbacks
  • John O'Keeffe, Office Depot Knowing that smooth office management can be an emotive issue, Office Depot's John O'Keeffe explains how the company strives to keep customers on top of their paperwork
  • Caroline Halliwell and Ben Hughes, Financial Times Financial Times marketers Caroline Halliwell and Ben Hughes are proving that - with a lucrative niche audience at least - print media can still be profitable
  • Pat Westwell, Ambassador Theatre Group When the going gets tough, the tough go to the theatre - or so the Ambassador Theatre Group's flourishing visitor figures would seem to suggest. Marketing director Pat Westwell explains how the group achieves such dramatic results
  • Declan Lockett, Kellogg's Providing us with the most important meal of the day, Kellogg's takes a marketing approach fortified by its belief in the brand's heritage and values
  • Mark Thomson, Royal Mail Media director Mark Thomson is dusting off and buffing up the Royal Mail brand. He is delivering a marketing package that, with its B2B focus and innovative use of direct mail, could revive the postal service
  • Andrew Warner, LG Electronics LG has designs on becoming the human face of electronics
  • Hash Ladha, Asos.com Thriving despite the downturn, Asos.com seems to exist in a bubble of its own. Floating on top is Ladha, its marketing and operations director
  • Karren Brady, Birmingham City FC Football's First Lady explains why she's no ordinary WAG and why, despite looming shadows, the future looks sunny for the Blues
  • Claire Harper, Mamas & Papas With a firm following in the UK of mothers who eschew the mumsy, Mamas & Papas is gearing up to adopt chic parents overseas
  • Linda Plant, Radisson Edwardian Group From pre-war glamour to modern minimalism, the Radisson Edwardian Mayfair Hotel has some highly marketable history
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