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Interviews

With leading marketers and industry commentators

Cisco vice-president of marketing for Europe Amanda Jobbins says she runs a hotbed of great ideas, attracting new audiences to the tech giant

Morwenna Angove, Alton Towers ResortTheres no job too big or small for Morwenna Angove, whose handson style at Alton Towers theme park sees her doing anything from cleaning toilets to impersonating Cilla Black to keep her team and guests upbeat
Rick Vlemmiks, British GasFor Rick Vlemmiks, a 50 per cent market share was nothing to get puffed up about - this British Gas marketing director was determined to pump more energy into his customer acquisition campaign

Nigel Piercy, Warwick Business SchoolProfessor of marketing and strategic management at Warwick Business School, Piercy has penned numerous marketing tomes, including Market-led strategic change: a guide to transforming the process of going to market
Will King, King of ShavesThe King of Shaves brand was founded by UK entrepreneur Will King in 1993, when his discovery that his girlfriend's body oil helped eliminate shaving rash inspired a range of products. King reveals why he invests heavily in marketing, but why virals are yesterday's news