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Interviews

With leading marketers and industry commentators

The need for brand pole position in times of recession means Castrol is revving up its marketing investment

Kevin Roberts, Saatchi & SaatchiKevin Roberts, worldwide CEO of Saatchi & Saatchi, shares the secret to unreasonable brand loyalty
Cheryl Sloan, Fairtrade FoundationMarketing director Cheryl Sloan explains how she spreads the Fairtrade message to multinationals while staying true to the mark’s foundations

CIM award winner Andrew ShaylorErnst & Young EMEIA marketing director and winner of The Chartered Institute of Marketing Chairman’s Award explains what made the professional services company’s “Opportunities in adversity” campaign a success
Stephen BrownStephen Brown is a lecturer at the University of Ulster and author of The Marketing Code trilogy. The latest in his series is The Lost Logo, a marketing mystery-cum-textbook penned in the style of Dan Brown’s The Lost Symbol