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Expert advice on marketing practice

How to upstage your rivals

How to... upstage your rivals

Digital media, personalisation and experiential marketing are all being used to flag the attention of passers by with ever more elaborate out-of-home advertising

 

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  • Board level marketing How to market at board levelMaking marketing a board level concern is not only your ambition but your duty: value for money is crucial to post-recession recovery. Using consulting services to measure effectiveness can ensure you have the information your board will understand
  • How to multiply with a brand franchise How to multiply with a brand franchiseFranchising is made popular by the perception that it's a safe and quick way to grow a business. But one rogue franchisee could turn your firm into a laughing stock

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