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Expert advice on marketing practice

How to... market at board level

Making marketing a board level concern is not only your ambition but your duty – value for money is crucial to post-recession recovery. Using consulting services to measure effectiveness can ensure you have the information your board will understand

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How to multiply with a brand franchiseFranchising is made popular by the perception that it's a safe and quick way to grow a business. But one rogue franchisee could turn your firm into a laughing stock
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