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Exploring current issues in the marketing industry

Food fight

Feature: Food fight

The battle for share of plate in the fresh produce B2B and B2C market requires a marketing recipe that’s seasonal, fashionable, healthy and good value

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  • Marketing and sales fusion United we standMarketing and sales need to bury the hatchet. In David Thorp's full version of this abridged paper, 'Marketing and sales fusion', CIM seeks to begin a dialogue with marketers and sales professionals by setting out a case for aligning the marketing and sales functions more closely
  • GLobal toy market segmentation Child's playLooking for an easy way to generate profit? Thanks to IP licensing, merchandising spin-offs for children can now make you megabucks

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