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Exploring current issues in the marketing industry

Faddish frugality

Feature: Faddish frugality

Sick of saving, there are some signs that consumers are ready to part once more with their pounds, shillings and pence – albeit with polite restraint

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  • Defence of the brand Defence of the brandBrands are designed to be resilient. But the trenchant blows of this recession threaten to ravage the armoury of even the most robust branding
  • Exports Going globalA weak pound and low shipping costs means the time is right for UK marketers to cast off for foreign shores

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