Exclusive, in-depth analyses of marketing campaigns
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Case study: FutureYouFutureYou's pro bono campaign sought to save Britain's young people from life on the scrapheap
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Case study: NHS NorthamptonshireNHS Northamptonshire cut its teeth on a seductive social media campaign to lure young people to their local dentist
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Case study: Barclaycard FreedomBarclaycard Freedom reaped the reward of new local business partners with its loyalty scheme launch
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Case study: Wensleydale Dairy ProductsA cheese lovers' cookbook from Wallace & Gromit helped Wensleydale Dairy Products cream off a profit
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Case study: HiscoxWhen Hiscox hired JiWire to plug a campaign into its wifi cloud, the results paid dividends
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Case study: CarlsbergCarlsberg looked to pioneering technology to discover what stands out in the cluttered pub environment
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Case study: Nectar BusinessWhen Nectar Business customers showed signs of being too busy to cash in their reward points, the firm decided that what they needed was the equivalent of a butler
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Case study: Which?In the e-news tug of war between frequency
and staying fresh, Which? tried to tip the balance
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Case study: Digital OutreachDigital Outreach invented a new marketing model to ensure the message of the national switchover from analogue to digital TV reached everyone in the UK
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Case study: Taste of BirminghamMarketing Birmingham worked with business partners to spice up its foodie festival and make the Midlands capital flavour of the month
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Case study: ClipperClipper's first poster campaign enticing would-be sailors away from the landlubbing rat race proved a winner
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Case study: BlackwellBooks retailer Blackwell turned the page on its use of digital search marketing
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Case study: Douwe EgbertsDouwe Egberts bagged a bigger share of the luxury coffee market with its master blend
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Case study: Irish Football AssociationThe Irish Football Association scored with a campaign that kicked back to its values
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Case study: Country LifeCountry Life buttered up British consumers and battered the competition with an unconventional campaign featuring former Sex Pistol John Lydon
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Case study: Jackson Barrett and GassA Manchester law firm's loss-leading offensive made palatial gains
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Case study: MorrisonsMorrisons' campaign to teach kids about fresh food was a blooming success for the brand and schools
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Case study: The Campaign CompanySeaside sauciness spiced up The Campaign Company's B2B postcard initiative
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Case study: Leeds CastleLeeds Castle wanted to lower the drawbridge to higher visitor numbers while streamlining its marketing spend
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Case study: MagnersWith the fruit cider category expanding at a gallop, Magners resolved to get a bite of the action
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Case study: NCTThe National Childbirth Trust wanted its brand personality to be more like a friendly big sister than a know-it-all mum
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Case study: GilletteGillette wanted to sharpen its leadership position when introducing new product ranges
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Luxurious lodgingsTo rid itself of a no-frills, roughing-it reputation the Youth Hostel Association successfully glamorised its website, highlighting the range of experiences offered
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Climbing the ladderNational Homebuyers needed to adapt its online advertising to encompass search terms that would open the door to homeowners looking for a buyer
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Match makersDating website Match.com wanted to win even more hearts in the love game
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Puppy loveDevoted pet owners lapped up the chance to coo over cute pooches when Petplan launched a new online campaign, using e-mail as its bait.
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Cloak and dagger cultureThe V&A recruited undercover agents to heat up the buzz surrounding its Cold War exhibition
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Pies with puffGinsters' hearty pastry products were the impulse buy of choice, but the company wanted a more sustained audience
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Resetting the sunAn overhaul got the fading Royal and Sun Alliance brand shining again and put some new objectives on the horizon for its employees
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White magicVisitScotland's campaign to entice tourists north of the border during the winter months triggered an income avalanche for the Scottish economy
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