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Case studies

Exclusive, in-depth analyses of marketing campaigns

Yorkshire Water lrg

Case study: The National Trust

Yorkshire Water found that playing on the region’s reputation for thrift in the form of two savvy pensioners paid off in its value for money campaign           

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  • The National Trust Case study: The National TrustThe National Trust wanted to dust off its stuffy image with a campaign aimed at breathing new life into family weekends
  • Case study: Malaria No More Case study: Malaria No More UKThe Malaria No More UK digital campaign aimed to create a buzz about the disease to encourage UK residents to support its target of zero malaria deaths by 2015

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