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The Marketer aims to offer in-depth analyses and practical guides to help marketers stay at the cutting edge of the profession, combining the Institute’s academic expertise with marketers’ real-life experience to promote marketing as a core business function.
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The Chartered Institute of Marketing
The Chartered Institute of Marketing is the leading international body for marketing. It helps marketers at every stage of their career with training, qualifications and resources as well as helping businesses to get the most from their marketing people.
The Institute’s mission statement: to be the pre-eminent body on marketing practice, standards and associated knowledge on an international basis and for this to be acknowledged by governments, marketers, business, education and others.