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Amanda Jobbins, Cisco

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Cisco vice-president of marketing for Europe Amanda Jobbins says she runs a hotbed of great ideas, attracting new audiences to the tech giant

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• Decisive science Marketers have been applying the wisdom of science for years often without realising it. TM uncovers hard evidence to support behavioural economics and outlines the psychological triggers that can coax punters to part with their cash

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• How to market at board level Making marketing a board level concern is not only your ambition but your duty: value for money is crucial to post-recession recovery. Using consulting services to measure effectiveness can ensure you have the information your board will understand

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• Case study: Blackwell Books retailer Blackwell turned the page on its use of digital search marketing

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• The 20 minute course in managing on reduced resources If there's a glut of unread mail in your inbox, back-to-back meetings in your diary and a collection of office reminders flashing deadlines on your screen, you need our tips for coping when times are tight

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• Nigel Piercy, Warwick Business School Professor of marketing and strategic management at Warwick Business School, Piercy has penned numerous marketing tomes, including Market-led strategic change: a guide to transforming the process of going to market

Blog:

Paul Sloane

• Assume nothing

Mark Twain said, ‘It is not what we don’t know that gets us into trouble; it is what we think we know for sure.’

 

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Latest report:
CIM Spring 2010 Marketing Trends Survey

Download the Key Findings Report from the latest wave of the Marketing Trends Survey

 

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Guest: 
Gary Shenk

• In the last issue author Gerry McGovern argued online marketing should be ultility led. But Gary Shenk believes great creative work is...

Legal:
Anna Williams

• The free handling of advertising complaints made by competitors is under the microscope at the ASA and could soon be subject to fees

Column:
Paul Sloane

• Anyone for Marmite shower gel? It might seem zany, but examples from as long ago as the Bronze Age show that often the strangest...

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