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  Kristy McCready, Molson Coors
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  Rupert Englander, Nokia
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  How to continue consumer conversations out-of-home
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  5 mobile messages
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  Case study: Yorkshire Water
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  Space-age odyssey

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• How to continue consumer conversations out-of-home
  Forget broadcasting: high-tech physical touch points mean brands can now converse with consumers in the great outdoors, John Manning discovers

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• Travel: will it still fly?
  The global travel sector has been buffeted by a storm 
of negative influences ranging from disease and natural disasters to high oil prices and...

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• Rupert Englander, Nokia
  Rupert Englander is helping Nokia to regain ground in the smartphone race by focusing on apps

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• Case study: Yorkshire Water
  Yorkshire Water found that playing on the region's reputation for thrift in the form of two savvy pensioners paid off in its value for money campaign

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• 5 mobile messages
  A mobile is a personal device and by invading this space with untargeted ads marketers risk cutting consumers off permanently, writes John Manning

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• Space-age odyssey
  Traditional media business models will never be the same again. From e-book erotica to dedicated YouTube channels, marketers are setting sail for a...

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• Kristy McCready, Molson Coors
  Brewer Molson Coors has created a new beer called Animée to target an untapped female market worth £160m. TM quizzes communications partner Kristy...

Blog:

Daniel Hansen

Listen and learn

Consumers are increasingly empowered to make their voices heard, and it is often disgruntled individuals who shout the loudest...

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Latest report:

IBM: Customer analytics pay-off

Businesses today have a plethora of customer data available...

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Column: 

Philip Graves

• When it comes to making ethical choices, customers need brands to take the lead

Legal:

Mark Smith

• Marketers thinking of running a risqué ad campaign might want to think again -unless the publicity associated with an ASA ban is what they really want

Column:

Douglas McWilliams

• Consumer confidence has risen thanks to governments printing money, but that will push up commodities prices so we'll all feel the pinch again soon

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