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How to continue consumer conversations out-of-home
Forget broadcasting: high-tech physical touch points mean brands can now converse with consumers in the great outdoors, John Manning discovers

Travel: will it still fly?
The global travel sector has been buffeted by a storm  of negative influences ranging from disease and natural disasters to high oil prices and...

Rupert Englander, Nokia
Rupert Englander is helping Nokia to regain ground in the smartphone race by focusing on apps

Case study: Yorkshire Water
Yorkshire Water found that playing on the region's reputation for thrift in the form of two savvy pensioners paid off in its value for money campaign

5 mobile messages
A mobile is a personal device and by invading this space with untargeted ads marketers risk cutting consumers off permanently, writes John Manning

Space-age odyssey
Traditional media business models will never be the same again. From e-book erotica to dedicated YouTube channels, marketers are setting sail for a...

Kristy McCready, Molson Coors
Brewer Molson Coors has created a new beer called Animée to target an untapped female market worth £160m. TM quizzes communications partner Kristy...

Blog:

Matt Butcher

How good is your promotions know how?

I regularly sit down with marketers reviewing and advising on their promotions and more often than not, clients are surprised by our expectations of the likely results...

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Latest report:

IBM: Customer analytics pay-off

Businesses today have a plethora of customer data available...

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Column:

Philip Graves

When it comes to making ethical choices, customers need brands to take the lead

Legal:

Mark Smith

Marketers thinking of running a risqué ad campaign might want to think again -unless the publicity associated with an ASA ban is what they really want