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Kevin Roberts, Saatchi & Saatchi  

Kevin Roberts, worldwide CEO of Saatchi & Saatchi, shares the secret to unreasonable brand loyalty

• Million dollar dot com Domain names rich in industry specific keywords are the most sought after according to secondary domain marketplace Sedo

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• How to… stage events successfully Will it be alright on the night? Meticulous planning and being prepared for the worst is the secret of successful events marketing

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• Case study: The Campaign Company Seaside sauciness spiced up The Campaign Company’s B2B postcard initiative

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• Defence of the brand Brands are designed to be resilient. But the trenchant blows of this recession threaten to ravage the armoury of even the most robust branding

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• The 20 minute course in... crisis management In a recession, managing crisis communications is more important than at any other time and marketers have a clear role in guiding the ship

Blog:

Dave Chaffey

• Hi, what digital marketing topics would you like me to cover?
  Well, this is my first post as a guest blogger for The Marketer Blog, so I thought it would be good to get some ideas on what you'd like to hear more...

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Digital:
Dave Chaffey

• I currently work in a B2B environment where I am looking to see how the business can use digital platforms to 'enhance' our...

Guest: 
Gus Carlson

• Great ideas in the world of branding don't appear out of thin air. They begin with a thorough understanding of your business...

Legal:
Anna Williams

• Advertisers must tread carefully when using photos of people – even employees – in marketing campaign communications

Column:
Paul Sloane

• If you think you know what your business sells, think again – the right answer will not only make you a better...