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Andy Beattie, Castrol

The need for brand pole position in times of recession means Castrol is revving up its marketing investment

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• The 20 minute course in... sales support Your product is great and your campaign execution was breathtaking the only thing hindering the ROI your finance director demands is the sales team. So what are you going to do about it?

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• Faddish frugality Sick of saving, there are some signs that consumers are ready to part once more with their pounds, shillings and pence albeit with polite restraint

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• How to market your work to the FD Will it be alright on the night? Meticulous planning and being prepared for the worst is the secret of successful events marketing

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• Case study: Morrisons Morrisons campaign to teach kids about fresh food was a blooming success for the brand and schools

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• CIM award winner Andrew Shaylor Ernst & Young EMEIA marketing director and winner of The Chartered Institute of Marketing Chairmans Award explains what made the professional services companys Opportunities in adversity campaign a success

Blog:

Paul Sloane
 

• Google Maps Street View – what next?
  Where I live in Camberley has just gone up on Google Maps Street View.  It is remarkable to take a virtual stroll down your street as it was one...

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