The magazine of The Chartered Institute of Marketing
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Analysis
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IN THIS SECTION
Marketing features, marketing trends including Hotspot and Five-to-watch, plus in-depth features on marketing strategy
- Marketing memoriesDo they think it's all over? Or has the Olympic surge in sporting enthusiasm that swept the UK in...
- Five to watch: May/June 2013 trendsNew technology is enabling the present you to send past photos to a future you, and using crowds to...
- Crowd control Online tribes are the digital era in-crowd and marketers need to be schooled in their speak to...
FEATURED STORY
- Marketing memories
Do they think it's all over? Or has the Olympic surge in sporting enthusiasm that swept the UK in 2012 given marketers an enduring boost to sports promotion?
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Opinion
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IN THIS SECTION
The latest from our blog, plus our regular columns from Cebr’s head of macroeconomics Charles Davis and author and marketing psychologist Philip Graves- Media barter: your essential guide As economists argue about whether the UK is experiencing a double or triple dip recession, business...
- Time to go global?With employment rising but salaries falling, UK consumers will be careful in 2013 and marketers may...
- Cupboard love Like cats, customers who come back are not loyal just in it for the perks. If you kick them,...
FEATURED STORY
- Cupboard love Like cats, customers who come back are not loyal just in it for the perks. If you kick them, they'll find another home
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How To
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IN THIS SECTION
Masterclass features, case studies, marketing law tips, digital focus articles and how-to tips and guidesFEATURED STORY
- How to manage your profile as an umbrella brand
Umbrella brands are now stepping into the limelight. Kate Hilpern finds out why, and how best to manage an umbrella brand with a portfolio of sub-brands
- How to manage your profile as an umbrella brand
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In practice
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IN THIS SECTION
Exclusive profile interviews unpicking the strategy behind B2B, B2C and not-for-profit brands, Q&A interviews and My day marketing diaries- Peter Duffy, easyJet EasyJet's business took off when marketing director Peter Duffy used digital innovation to add...
- Mark Elliott, Museum of London ArchaeologyMuseum of London Archaeology's director of sales and marketing Mark Elliott explains why it has...
- My day: Michaela Wright Marketing manager at not-for-profit software and services firm Blackbaud
FEATURED STORY
- Peter Duffy, easyJet
EasyJet's business took off when marketing director Peter Duffy used digital innovation to add oomph to the brand's entrepreneurial engines
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