[Skip to content]

  • A / A / A : Change text size



The Marketer logo
The Chartered Institute of Marketing logo
Search our Site
Search help
The Marketer Magazine current issue cover
.

For in-depth marketing analysis and jobs

  • How to continue consumer conversations out-of-home
  • International Tourist Arrivals: absolute numbers 2011
  • Travel: will it still fly?
    The global travel sector has been buffeted by a storm 
of negative influences ranging from disease and natural disasters to high oil prices and...
  • Rupert Englander, Nokia
  • Rupert Englander, Nokia
    Rupert Englander is helping Nokia to regain ground in the smartphone race by focusing on apps
  • Case study: Yorkshire Water
  • Case study: Yorkshire Water
    Yorkshire Water found that playing on the region's reputation for thrift in the form of two savvy pensioners paid off in its value for money campaign
  • 5 mobile messages
  • 5 mobile messages
    A mobile is a personal device and by invading this space with untargeted ads marketers risk cutting consumers off permanently, writes John Manning
  • Space-age odyssey
  • Space-age odyssey
    Traditional media business models will never be the same again. From e-book erotica to dedicated YouTube channels, marketers are setting sail for a...
  • Kristy McCready
  • Kristy McCready, Molson Coors
    Brewer Molson Coors has created a new beer called Animée to target an untapped female market worth £160m. TM quizzes communications partner Kristy...
Matt Butcher

Blog
:

Matt Butcher


How good is your promotions know how?

I regularly sit down with marketers reviewing and advising on their promotions and more often than not, clients are surprised by our expectations of the likely results...


The Marketer jobsite

Click below to view the latest vacancies on The Marketer Jobs

 

Reports

Latest report:

IBM: Customer analytics pay-off

Businesses today have a plethora of customer data available...


See all reports >>>

Philip Graves

Column: 

Philip Graves
  • When it comes to making ethical choices, customers need brands to take the lead
Mark Smith

Legal:

Mark Smith
  • Marketers thinking of running a risqué ad campaign might want to think again -unless the publicity associated with an ASA ban is what they really want
Douglas McWilliams
  • Consumer confidence has risen thanks to governments printing money, but that will push up commodities prices so we'll all feel the pinch again soon
ADVERTISEMENT
Working with the Chartered Institute of Marketing
EmediateAd EmediateAd EmediateAd